The Women’s Super League (WSL) have agreed a new three-year sponsorship deal with Barclays.
The £45million deal will see the British bank double their investment in the women’s game.
It is the first major contract secured by the WSL’s new takeover company, Women’s Professional Leagues Limited (WPLL).
Nikki Doucet, CEO of the WPLL, said on the landmark agreement: “Barclays has been a leading light when it comes to supporting women’s football and they become a founding partner for WPLL as we embark on a transformational journey to grow the game.
“This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement and increased support for what we are trying to accomplish.”
Barclays became the title sponsor of the WSL in 2019 and the renewal is said to be the biggest deal in women’s domestic football.
Tom Corbett, group head of sponsorship at Barclays said: “I speak for all my colleagues when I say how proud we are to be continuing our sponsorship of football.
“This latest agreement solidifies our long-term commitment to supporting the game at every level and creating opportunities for everyone to benefit from it.”
(Visionhaus/Getty Images)
