The Portugal Football Federation (FPF) has signed a new long-term deal with Puma, ending their 27-year partnership with Nike.
The deal, which comes into effect on January 1, 2025, means Puma will produce the kits for the Portugal men’s and women’s national teams in addition to Portugals’ futsal, beach soccer, and e-Sports teams.
Puma already have existing deals in place with Manchester City, Milan, Borussia Dortmund, Palmeiras, and Marseille as well as the national teams of Austria, Iceland, Czech Republic, Ghana, Ivory Coast, Senegal, Morocco, Egypt, Switzerland, and Paraguay.
Puma CEO Arne Freundt said on the deal: “Associating with a top national team was one of our priorities in soccer and I am very excited to have a team as popular as Portugal in the PUMA Family. Given the large number of Seleção fans around the world and the great potential of the new generation of players, we are looking forward to the next major tournaments, such as the 2026 World Cup.”
Puma signed a deal with former Portugal international Eusebio in the 1960s, going on to make the famous Puma King boots in honour of the forwards’s performance at the 1966 World Cup where he won the Golden Boot award.
It is yet to be seen how the deal will affect Portugal’s all-time appearance maker and goalscorer Cristiano Ronaldo, who has been signed to Nike since 2003 and is one of the brand’s most recognised athletes.
In 2016, the 39-year-old renewed his partnership with Nike in a new lucrative deal worth around €24m (£20m; $27m) per year.
Upon signing that deal, the forward said: “I have an excellent relationship with this brand, I have great friends here and we work as a family. This is my brand.”
Prior to their first deal with Nike in 1997, Portugal have previously had kit partnerships with Adidas, Olympic, Carne, and Marlec.
Fernando Gomes, the President of the FPF, said: “We were very enthusiastic about the way PUMA interacts with fans and how it tells the story of each team it represents. We are very keen to develop an interesting range of products to satisfy our large fan base and supporters around the world.”
Portugal are next in action against Denmark in the quarter-finals of the Nations League in March 2025.
(Diogo Cardoso/Getty Images)
