The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.
The reveal comes almost two months after the league announced names — the Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres — and logos for each team.
Having team names, logos, and jerseys is a significant step for the PWHL, which played its inaugural season without unique branding.
Last season, all six teams were identified by geographic location — PWHL Toronto, for example — and players wore temporary jerseys with a basic boilerplate design. Each jersey had a color scheme and the name of the city or state was displayed diagonally across the front of the sweater.
“Players and fans alike have been waiting for this moment and we couldn’t be happier with the six unique looks each team will don moving forward,” Amy Scheer, the PWHL’s senior vice president of business operations, said in Wednesday’s press release. “These jerseys mark the latest evolution in our league’s history, and we can’t wait to see them showcased both on the ice and in the stands.”
The jerseys were made in partnership with Bauer Hockey — the league’s first official jersey partner — which is responsible for the official game and replica jerseys. Replica jerseys will be available to purchase via the league’s online shop as of Wednesday, and at in-store retailers — such as Canadian Tire, Sport Chek and Pro Hockey Life — starting Nov. 14, according to the release. Jerseys will also be on sale at each team’s home games this season.
As part of the partnership with Bauer, which was announced in May, a portion of replica jersey sales will go back into the game and will help to create and support a program designed to introduce more girls to hockey. It will be a new program — separate from Bauer’s “Grow the Game” and “First Shift” initiatives — that is expected to launch next season with all six teams in the league.
“We are honored to celebrate the players, outfitting them with authentic on-ice jerseys,” said Mary-Kay Messier, the vice president of global marketing at Bauer. “We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team. I can’t wait for the puck to drop on November 30 to see players and fans unite in team colors.”
The PWHL worked closely with Flower Shop, the creative agency that also developed the team branding, on the jersey designs. PWHL vice president of brand and marketing Kanan Bhatt-Shah led the project.
Per the league’s design details, Boston’s home jerseys are green with “oceanic blue” accents on the shoulders, sleeve stripes and waist. The numbers on Boston’s jersey also “carry a unique wave motif inspired by the crest, further reinforcing its maritime heritage.” Minnesota’s jerseys are purple with white accents on the shoulders, arms and waist to “add a crisp icy contrast, capturing the sharpness of the frozen landscape.” New York’s jersey “captures the spirit of New York’s multi-faceted energy,” with navy, orange and gray colors.
Montreal’s jerseys are burgundy and are meant to reflect the city’s “timeless elegance and strength.” Ottawa’s jersey is red with dark and light gray on the sleeves and waist with “electric yellow pulses” throughout the design. Toronto’s home jersey is blue with navy paneling along the sleeves and waist with yellow along the collar. “The striking gold and yellow of the team crest stands out, creating a look with bold presence, embodying the energy and spirit of Toronto fans,” the league said.
(Photos courtesy of PWHL)
